Legoland Shanghai Resort kicked off its Spring Festival carnival on January 28, bringing a host of world‑first experiences.

A 175‑centimeter‑tall God of Fortune, built from over 100,000 Lego bricks, has been established, drawing plenty of attention. The bustling Spring Festival market features a lively lineup of traditional activities, including cuju (ancient Chinese soccer), fu (fortune) character calligraphy, wish‑card hanging, and acrobatic interactions, captivating numerous families.

"The Spring Festival Market activities are really thoughtful, incorporating traditional cultural elements like rubbing and cuju," said a resident surnamed Zhang. "It was the perfect opportunity to tell my child that soccer originated in China. Learning through play makes the experience especially meaningful for kids."

A regular visitor to the resort, Zhang hailed the family‑friendly experience.

"Since the resort opened last July, I've brought my child every week. The kids-friendly activities are incredibly diverse, and each event has different decorations, so every visit feels fresh.”

"I think all the activities at Legoland are super fun. I especially enjoyed writing Fu characters and spring couplets — it really feels like the Chinese New Year," said young visitor Huang Junqiu.

In addition to traditional folk experiences, the resort has created a fun‑filled horse themed journey. Families must navigate seven themed areas, follow hidden clues to find ponies and collect designated puzzle pieces to redeem a surprise New Year red envelope. Meanwhile, new Spring Festival friends Jixiang and Ruyi will make their debut in festive outfits to spread warm holiday wishes.

Spring Festival carnival will run until March 3. Throughout the period, exciting stage shows will be performed at various time, telling the stories of "Year Beast legend" through an engaging musical that brings Spring Festival culture to life.

The resort's theme shops have also launched limited‑edition Lego New Year goods, including festive building sets and exclusive merchandise.

In Lego Square, a giant Lego archway and large firecracker installation has been built, scaled up 25 times. Visitors are also invited to help build two 10‑meter‑long firecracker displays. Additionally, children can create their own super‑powered pony and place it on the mural, eventually forming a massive artwork that creates a unique Spring Festival memory.